Owning a retail store means you always have to be on the lookout for ways to win over customers and increase your revenue – especially in the current climate. Fortunately, there are many different ways in which you can achieve this goal, such as by introducing new products to the market or capitalising upon seasonal sales.
However, one of the easiest ways to increase sales is by ensuring that you have a steady stream of foot traffic coming into your store. This can be achieved by creating the perfect in-store environment that draws people in and encourages them to browse for longer, too. After all, studies have shown that the longer a customer spends in the store, the more likely they are to buy something!
With that in mind, here are three ways to create the perfect environment in your store.
Avoid Cluttered Displays
While you may be keen to display as many products as possible throughout your store, it’s important that your retail environment does not look cluttered. There are many reasons for this. Firstly, many people associate clutter with a lack of cleanliness, which could harm their perception of your brand. Furthermore, it could also make it harder for them to find what they are actually looking for.
Finding a way to manage queues effectively can also help you to create the perfect in-store environment. For example, using a retractable barrier and creating a designated queuing space makes the process much less time-consuming than having a single, long line running through your store. As such, customers are more likely to join the queue (and stay in it) than they would be otherwise, even if their wait time is similar. This is because each time they move forward, it feels as though progress is being made. As such, it can come in handy during busier periods.
Play The Right Music
Playing music in your store is another excellent way to draw in customers – and various studies have found that it can also influence purchasing behaviours. For example, one study “revealed that people tend to spend more on impulse buys when pleasant music is playing,” likely because this lifts their spirits and mood accordingly.
However, it’s also important that you choose your music carefully. You must ensure that your choice of songs reflects your brand or the kind of products you are selling to wield the biggest influence over purchasing behaviours. Think about the kind of music your target audience listens to daily, and use this where possible. You should also ensure that the music is at the right volume – too loud and people will begin leaving the store relatively quickly, and too quiet it will not be noticed at all. You must find a middle ground so you can use the music to your advantage.