Let’s Boost Those Ecommerce Conversion Rates
Are you interested in improving the performance of your ecommerce website? If so, then there are two main areas that you can focus on. You can think about improving the SEO or you can look into the conversions. While the SEO will bring more people to your site, conversion rates optimisation will help you secure more sales. Let’s explore the latter and drive your conversion rate higher than ever before for your company.
Product Descriptions
First, you should think about your product descriptions. A lot of people assume that product descriptions are important for SEO purposes. This is true and you can add a lot of different keywords to your descriptions to boost your SEO performance. However, this is just one of the possibilities. You can also use your descriptions to ensure that you are providing your customers and clients with the right information. This means that they will know everything they need to about a product which will allow them to commit to a purchase in the future.
Remember, you might want to explore using a solution like SEMRush to optimise your descriptions. A tool like this can help you create product descriptions in a language that your customers and clients understand.
Imagery
Another point worth thinking about is the imagery on your website. For instance, you should think about how to ensure that your images will lead to higher conversion rates. Quality is key here and this doesn’t mean that you need to have massive data files present on your website. Instead, you can compress image files which will mean that you get the same impact without slowing down your site to a crawl. We’ll discuss speed more further down but it can definitely put a limit on your conversions.
When it comes to imagery, you might also want to consider hiring a professional photography service. They’ll be able to make sure that you get the little details like lighting which can have a huge impact on whether or not your business looks like a professional solution.
Video
You could also consider exploring video as a way to boost conversion rates in your business. Video content will always make your website more immersive, interesting, and inspiring. You can even use videos to entice your customers to buy a product or explain a complex product in a way that is more clear to the average consumer.
Videos don’t have to be massive or complicated. They can be a simple two minute cut that clearly explains your products. Alternatively, if you are creating a video for your website, then they might just be an introduction and a welcome point.
CTAs
If you want to drive conversions on your business website, then you always need to think in terms of your CTA. Your CTA or call to action will help push people to buy your products. The trick here is to create a path that customers want to follow. Ultimately, this path should always lead to a future purchase of a product or service. Remember, even little details can have an impact here. That’s why you should always explore a range of different CTAs before settling on the right one for your business.
Ad Copy
Next, you should think about your ad copy. This is important if you are using a solution like Google Ads or any other form of PPC marketing to promote your business. There are lots of different options here worth exploring including Microsoft Ads but the trick is to ensure that your advertisements are set up correctly to drive conversions. That does include the ad copy. You should ensure that this is attention worthy while also including some of your target keywords.
There are lots of different options when it comes to creating copy for your website. For instance, you might want to think about using a professional marketer to set all this up for you. Alternatively, Google can help you create the right ads that are more likely to convert.
Reviews
Next, you should make sure that you are are thinking about exploring reviews. 80% of customers will check out reviews before they decide to commit to the purchase of a product or service online. That’s why it’s always important to think about how you can make sure that you are getting more positive reviews for your site in the future. There are lots of ways that you can do this including simply asking for reviews. You might want to encourage customers to leave a review each time they commit to a purchase. This could be as simple as sending out a quick email to ask if they are happy with the product that they received. You can also explore a QR code which can be included with the final product. This can lead directly to a site where they can post a review.
Design
It’s always important to think about the design of your website if you are looking for ways to drive conversions. The design can have a huge impact and may be the difference between a lot of customers reaching the final checkout page in the future. If you are interested in improving the design you may want to think about using a professional service. Digidom, a web design company can help you create the right level of conversions by ensuring that your site as all the key elements it needs. They can also ensure that issues like speed are not causing your website to fall flat or achieve a high bounce rate. A bounce rate reflects the percentage of customers that click on your site but do not engage and thus do not reach a purchase decision.
Audience Segmentation
Another point worth thinking about whether you are creating content or setting up ads is audience segmentation. This means that you can create content and advertisements that is more personalised and thus far more likely to lead to a future sale.
Mobile Design
It’s easy to get carried away thinking about how to ensure that your website looks fantastic on a desktop computer or a laptop. However, this is not the only way that your customers are going to interact with your business. Indeed, depending on your business model, it might not even be the main choice for the majority of your target audience. Instead, you should explore options like mobile optimisation. The right level of mobile optimisation will mean that you can ensure if they are accessing your site from a mobile device it’s still easy to find exactly what they are looking for.
Clear Costs
Finally, one of the biggest roadblocks for customers is always going to be costs and particularly costs that are unclear. You may want to ensure that you have shipping rates present both on the product pages as well as on a separate shipping page that you can easily access when you visit your website. Remember, all of this information should be easy to discover otherwise, your sales team and customer support service is going to be tied up answering questions about this on a daily basis.
We hope this helps you understand some of the key steps that you can take to boost the conversion rates in your business. In doing so, you can guarantee that you are able to secure more sales for your business in the future and gain the success that you deserve on the market. Remember, even small changes can have a huge impact on conversions and that’s why it’s always worth exploring options like A-B testing. Here, you can alter your site in minor ways and then check whether or not it has a significant impact on your sales.
