navabi, the global leader in women’s premium plus-size fashion, has announced the appointment of Miriam Lahage as the chief merchant.
The new position will see Lahage head up the online company’s buying and merchandising departments; developing its premium branded proposition while also driving forward the development of navabi’s own brand offering.
Having first joined navabi in May 2014 as a strategic advisor, Miriam will now also help oversee the brand’s broader marketing and trading divisions, bringing together both business strands as navabi looks to consolidate its position as a global market leader.
Prior to joining navabi, Miriam held several senior e-commerce and fashion roles. Most recently she was on the Executive Board at leading German department store group Peek & Cloppenburg, leading new business and e-commerce, and serving as interim head of marketing. She acted as a consultant to NET-A-PORTER and was also global head of fashion at eBay for the $9.7 billion fashion division.
Joint co-founder Bahman Nedaei said: “Miriam has accomplished so much throughout her career, having grown several leading fashion companies and even founding her own company. Her global perspective will be invaluable as we build our international business and product offering.”
Lahage said: “The plus size market is the single biggest underserved sector in fashion. With a proven successful retail model and a huge potential for growth, navabi’s pioneering work is something I both admire and very much want to be involved in. I’m thrilled to join this creative and bold team and look forward to driving forward our work in 2015.”