OPM (Labels and Packaging) Group (‘OPM’) has taken the ‘peel and read’ label concept to the next level with the launch of its Multi Dex label design.
“Multi Dex is a multi-layered, multi-indexed, multi-substrate, multi-coloured peel and read label solution,” explains Susan Ellison, joint MD at OPM. “It enables brands to maintain eye-catching shelf appeal using colour on multi-layers, while providing a functional label that provides significant extra space for brand information. Its versatility means it can be used for a wide range of label sizes and requirements to meet the specific needs of the brand and product involved.”
The Multi Dex label is ideal for a wide range of applications within the pharmaceutical, nutritional, food, automotive, personal care, beauty and cosmetics industries.
It has an adhesive hinge which can be placed anywhere within the label, allowing pages to be peeled back to reveal additional printed layers. The label can be indexed and peeled back on the left and right-hand sides independently, doubling the number of indexes available. A specially formulated adhesive also allows the layers to be peeled and resealed time and again.
Susan added: “The extra layers provided by Multi Dex make adding extra information to a pack or product easy. Additional languages can be individually peeled back, and all identified simply in an index format. Pharmaceutical and medical manufacturers can add patient usage guides, while brand owners can add nutritional and regulatory information, recycling instructions or the brand provenance and narrative.”
Multi Dex can be printed in up to ten colours and applied easily to packs and products of all shapes and sizes – the label materials provide curl resistance that can sometimes occur on shaped and cylindrical containers – and can incorporate decorative and tactile finishes, including foiling, for enhanced shelf appeal. Meanwhile, product authenticity or tamper-evident features can be achieved through the ability to die-cut within the multi-layer label structure.
To maintain high quality graphics, OPM can produce the Multi Dex label in a single pass, ensuring no ad mixes occur when bringing two previously printed webs together.
“Our ongoing investments, collaboration with suppliers, in-house knowledge and forward-thinking approach means that we continue to push the boundaries in labelling and packaging innovation to meet our customers’ evolving requirements,” Susan concludes.
To find out more about Multi Dex or the wide range of innovative flexible packaging and label solutions that create shelf stand-out and product differentiation from OPM Group, please visit www.opmgroup.co.uk