Retail card-linked reward software company up for two National Performance Marketing Awards

Trusted Loyalty Partners a card-linked reward software company in the UK has been shortlisted for two prestigious Performance Marketing Awards, ‘Best Newcomer’ and ‘Best Retail Campaign’. The ceremony will take place in London next month.

It has been announced that Trusted Loyalty Partners, based in London, has been shortlisted for “Best Newcomer” and “Best Retail Campaign” at the Performance Marketing Awards. The awards are hosted by performance marketing publication, PerformanceIN, and are considered to be the biggest award ceremony in the performance marketing industry.

As ‘Best Newcomer’ nominee, Trusted Loyalty Partners, launched in 2014 to deliver payment card linked technology designed to connect partnering merchants with subscribed member and customer groups to deliver quick and easy consumer card-linked reward schemes. This can be used to drive customer, employee, member and shopper loyalty benefits.

The ‘Best Retail Campaign’ nomination comes for Trusted Loyalty Partner’s Argos and Top Cashback campaign, run in the 4th quarter of 2014. The partnership enabled TopCashback customers to receive cashback benefits on all card purchases made in-store at Argos, with results yielding over 150% of the expected value of sales and increasing the average basket spend by more than 160%.

The awards will consist of 26 different categories; Trusted Loyalty Partners will be competing against other companies across both categories in a bid to receive the coveted awards. The evening ceremony will take place on 28th April 2015 at the Grosvenor House Hotel, London.

Trusted Loyalty Partners director Chris Heather commented: “I can’t tell you how pleased I am that we have been short listed for both awards. We launched Trusted Loyalty Partners last year with a clear idea of what we wanted to achieve, but were very aware of the hard work and dedication that it would take to get there.”