Shopa, the next-generation social shopping site where customers can discover, share and buy products they love, is set to revolutionise the way people shop following its launch into the UK market this month. It will additionally bring valuable social tracking capability to the e-tail sector for the first time.
Central to the evolution of e-commerce, Shopa is focused on unlocking the benefits of social commerce and monetising the power of personal recommendation. Providing retailers with the optimum sales platform, for the first time, its patented social tracking technology will also allow them to track and analyse all of the social interactions taking place around their brands across all devices in real time. It will effectively bring together both basket and social analytics; giving retailers unique data insight into the impact of social channels as well as the massive influence of this ‘in market’ virtual sales force into online purchase behaviour.
Peter Janes, founder and CEO of Shopa, says: “Combining online shopping with the power of social is the holy grail of e-commerce. However many brands are failing to fully embrace the value of social in connecting people to their products.”
“Our patented social tracking technology will at last provide retailers with a deep and unique understanding of the impact of social on their brands and help them build strategies to drive even further incremental sales through this valuable channel.”
“Shopa is Amazon or eBay with a massive social twist. It will therefore represent a global marketplace for retailers to reach millions of customers, as well as provide them with the perfect platform to hugely amplify noise around their brands and products all over the world.”
With sales channels already in place for the US, India and China, retailers will benefit from an ever-growing customer base as well as global distribution for their brands. With social at its core, and representing the future of e-commerce where people, not products, are the driving force, Shopa will also swiftly become a social barometer for retailers who will be able to closely monitor what’s trending and what’s being said where and by whom about their brands.
Its functionality allows customers to follow and like other people’s choices, as well as specific brands and products, means it will also be an invaluable source of constantly evolving shopping inspiration. Customers who then share this inspiration even further through their social media channels will then be rewarded by Shopa each time one of their friends purchase one of their recommended products.