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Waitrose selects IRI as business insights partner

British grocer Waitrose has selected global insight leader, IRI, as its new partner for business insights. The long term partnership will commence in September 2015.

IRI’s Retail Advantage market tracking solution will provide Waitrose with granular insights on its performance compared with other major supermarkets. IRI will also provide Supplier Advantage, a collaboration portal to help Waitrose suppliers to work more closely with the retailer.  Supplier Advantage will make it easier to talk the same language by sharing the same data and insights.

As a global leader in innovative solutions and services for major retail companies, IRI’s ability to provide accurate, actionable insight aligned to the Waitrose business and understanding of how retailers need to operate in today’s challenging business environment, were the key drivers for the selection.

Jacinda Norman, insight manager at Waitrose commented: “We’re putting customer insights at the heart of our decision making processes. Insight needs to be more than just data and we believe IRI will help us to better understand what the retail data is telling us, so that we can make strategic and tactical decisions that are relevant for our customers.”

Dan Finke, managing director of IRI in the UK, said:  “For any retailer, every business decision needs to be grounded in what’s right for the customer. To achieve this, they must improve the way that they monitor, analyse and interpret data. We are extremely proud that Waitrose is joining key IRI retail customers, such as Casino, Costco, M&S and Tesco.”

Other Waitrose news:

Customer satisfaction survey: Ocado top, Waitrose bottom

Waitrose engages employees in Partner Ideas

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