What Do Visitors Really Want To See When They Arrive On Your Ecommerce Site?

Figuring out what visitors really want to see when they arrive on your ecommerce site is the holy grail for many retailers online. Getting to the bottom of this question can boost conversions significantly and even have a marked effect on the company as a whole.

The problem is that there are so many ideas and explanations out there. It’s hard to bring it all under one roof and provide a definitive answer.

Fortunately, that’s where this post steps in. We look at what visitors want when they arrive on your site and how to give it to them.

Simple Contact Options

First, you want to make it effortless for visitors to get in touch with you. They shouldn’t have to scroll to the footer at the bottom or click through the menu to get your contact information, particularly when dealing with returns.

If you have a mobile site (which you should), include a tap-to-call button. With these, prospects don’t even have to type in your full phone number. They just press a button and their phone will do the rest.

Social Proof

On top of this, ecommerce website visitors also want a healthy dose of social proof. You should have systems in place showing that you’re the real deal and can provide them with what they want.

User-generated content, like video reviews by existing customers on product pages, is often the most effective. These prove that there’s really something to what you do and that everyone who uses you will benefit.

Posting content on social media also helps. If you can communicate you can deliver fast (even if you’re new), and you’ll go a long way.

Internal Site Search

You also want to add search to your website to make internal navigation of vast product libraries more straightforward. It’s frustrating when prospective customers want to find something on your pages but they can’t because your tools aren’t sufficiently advanced.

The good news is that these days, adding these tools to your ecommerce site is simple. Most of the time, you don’t even need to include new code–it’s all done for you.

Transparent Pricing

We can’t overstate this one enough: be transparent in your ecommerce pricing. Ensure that you display how much everything costs, including shipping.

Don’t be one of these companies that tries to maintain exclusivity by saying “phone for pricing” unless absolutely necessary.  These usually put off everyone because it seems insincere. Usually, you should know how much something is going to cost, unless it is a custom order for a piece of expensive equipment.

Mobile Responsiveness

Mobile responsiveness is another thing visitors want to see on your retail site. Your pages should work flawlessly on smartphones, allowing customers to shop with you wherever they are. Don’t make it difficult by insisting on a desktop approach on mobile interfaces.

Fast Loading

Finally, users want to see fast loading when they arrive on your ecommerce website. It shouldn’t take longer than a second for anything to happen, including firing up product pages. If it does, users could be put off by you and your brand.