3 areas every e-commerce business should consider outsourcing

According to the latest figures from the Centre for Retail Research, e-commerce is the fastest-growing retail market in both Europe and North America.

Many SMBs are trying to take advantage of this rapidly growing market, but standing out from the crowd can be difficult. This is why outsourcing certain areas of your business to experienced third parties is crucial if you want to quickly establish credibility in the field.

Parcel delivery

For e-commerce businesses, there is no third-party relationship more important than their courier service. As well as acting as a core component of your business, they can also play a defining role in your customer satisfaction results so finding a delivery company that is reliable should be your number one priority. Now that online shopping has become more prevalent and consumers have plenty of options, they’re no longer willing to accept substandard service. They’re also starting to expect more options when they check out. Specialists like TNT are able to offer additional services like overnight delivery which could be a deal-breaker during the holiday period when consumers are in a hurry.

Online marketing

While some companies may still see the benefits of implementing traditional marketing techniques, most of us would agree that online marketing has become the most important way to advertise our businesses in the digital age. This can take many forms, from social media marketing and email newsletters to search engine optimisation, so working with a specialist in this area will ensure you have a well-rounded online marketing strategy. From here, you’ll be able to build stronger relationships with your consumers which is crucial in retaining their business. You’ll also be able to better solicit feedback from on how to improve your products and services as you move forward.

I.T. solutions

Modern businesses are more dependent on technology than ever before. Investing in the right kind of I.T. solutions will go a long way in not only improving your productivity but also protecting your business against the risks of cybercrime. For instance, if you run your own e-commerce website, rather than simply advertising your goods on third-party platforms like Amazon or eBay, you’ll need to ensure that your site is always online and ready to take orders from your customers. Third-party security firms can ping your servers regularly to check that they are functioning normally. This is essential for businesses that handle orders from different parts of the globe working in separate time zones.