If you are a takeaway owner or manager, you’re well aware of the number of different challenges that you have to take on each and every day. This could be anything from a reduction in customer orders, increasing competition or even a fault with essential equipment, hindering your ability to prepare food and stopping you from working.
Every year the demand for takeaway services has steadily increased, one of the primary reasons behind this, is people’s love for fast food along with the convenience of not having to cook. Having a ready cooked meal to eat without buying ingredients, turning on the oven at home and waiting 30-45 minutes saves consumers a lot of time.
This extra demand has also meant that there are new restaurants and fast food chains entering the market every month, all looking to make a living, with some investors even wanting to increase their income as much as possible. With the advent of delivery services making it even easier to process orders, new platforms such as Deliveroo, Just Eat and Uber Eats look to dominate this emerging trend.
For anyone who is involved in this area of the business, you’ll want to consider a food delivery insurance policy. To find suitable cover at the most competitive price, visit Utility Saving Expert to compare a range of different providers. Hopefully the money saved can help you invest in the following marketing strategies to promote your takeaway business.
To stay one step ahead of the competition, you’ll need to promote your company, we have outlined three helpful ways to do this below.
Business cards and menu leaflets
As more restaurants and takeaways embrace the digital world, don’t forget to start with the basics by using traditional methods to promote your food business. Business cards and menu leaflets are still viable in a world that has embraced technology.
This will involve you commissioning a printing company to produce hundreds of business cards and menu leaflets for an agreed fee. Those who are creative may even choose to design the cards and menus themselves. Alternatively, you can just ask the design agency to do this for you by giving them a copy of your takeaway logo, contact details and menu items with pricing information.
Once these have been designed and printed, you will need to go door to door and drop them off through potential customers’ letterboxes. This method is still very effective because you can almost guarantee that potential customers will see what’s on offer, enticing images of food may even make them want to order that evening.
Alternatively, if you don’t have the time to deliver these yourself, you can always hire someone to carry out this task for you. This strategy is practical, easy and relatively affordable.
Company website for your takeaway
Any business that wants to be taken seriously should have its own company website. This is a great way for customers to find out what’s on offer, opening times and contact details. You don’t need advanced design and coding skills to create an appealing website, as there are a number of website builders online that can help you with this. Some of the most popular options include Squarespace and Wix. These allow you to choose a template, colour scheme and you can drag and drop the different items you require.
However, if your budget allows, we highly recommend tasking a design firm to create a professional website. This is because it will leave a stronger and more positive impression on customers, and allows them to think about your brand differently. You can even ask them to code in bespoke features that will allow customers to place orders directly through the site, alerting you each time an order has been placed. This will vastly improve the customer experience and user journey, with the hope that satisfied customers will return regularly.
Market your business through social media
In the last 15 years, social media has taken over the online world. There are hundreds of millions of people that log into these platforms daily to communicate with others. Because of this, almost every business has jumped on the social media hype train and created their own company profile to market their products and services.
All businesses, including restaurants and takeaways want to be seen and heard, social media networks such as Facebook, Instagram and Twitter offer a great place to do this.
Did you know that a large number of fast food consumers will use Facebook over Google to find a nearby place to eat? This doesn’t seem unfathomable when you consider that the social network that Mark Zuckerberg started has attracted more than two billion registered users worldwide. Marketing food should be easy when you consider that pictures of food can be seen trending regularly on these platforms.
Hopefully, you have found the above marketing strategies useful to promote your takeaway or restaurant business. To conclude, it’s worth noting that both digital and traditional methods still have their use cases in the modern world. Use multiple strategies, stick to what works and try to improve what isn’t working currently before giving up.