How does a person turn a shop with one customer into a store with too many customers (if there can ever really be such a thing as too much work)?
For the uninitiated it can look almost like a miracle. But those who have done it know that it all boils down to one thing: marketing. Well, actually, it all boils down to good marketing. What are some of the techniques that work the best? Here are just a few inexpensive ways to market your shop.
1. Hold a local meet up/workshop
You know that you can drive new leads to your business when you get people to listen to your message and pitch but when you’re online it’s hard because there are so many distractions and whole lot of competition. Additionally, it’s hard to connect with someone when you only know them through an email address or a social media handle.
Go out of your way and consider holding local meetups and workshops for interested parties. Holding these in your shops will get customers invested in building their skills whilst surrounded by your products. They might even feel obliged to only buy from you to help your be more successful.
You can put these together through a number of sites:
Even if you have just a few people show it’s still a great experience to really get to know your audience. You will also be surprised at what they can bring to the table in terms of connections and feedback on your products.
2. Word of mouth
A great experience at a meetup/workshop can have those people flocking to their websites and social feeds to praise what you’ve done which is easy marketing. Word of mouth is the best and most inexpensive way to market your store.
Building word of mouth can be difficult, but if you are active in your community, running workshops and creating a positive atmosphere around your store the recommendations will start flowing in.
The great thing about modern times is social media. Recommendations online can have a brilliant effect on your store traffic. But you need to make sure you and your staff are on always on good form. A negative experience can be jumped on by numerous people on social media and quickly gain traction.
3. Pass out the swag
Swag is basically free and branded items that you’d hand out at conventions, meetups, and other events to make sure people remember your brand. These items can be anything from pens to mouse pads or stickers to t-shirts.
Things like flash drives are actually very inexpensive and remain very valuable to people on the go. The flash drives work because everyone could use them in their work or personal life for backup. When you have your logo on the flash drive and they’re using it all the time it’s pretty hard for them to forget you when it’s sticking out the side of their computer.
Swag can be found by way of amazing offers and discounts. For example, for the best offers on free spins no deposit visit Spinsify.com/uk. Offering a big discount of free sample can soon have customers flowing into your store.