Asda, has partnered with e-commerce performance marketing company, HookLogic, to launch the company’s first venture into the European market.
As a result, Asda brands can now benefit from featured product listings on retail sites thanks to the HookLogic media solution, Retail Search Exchange.
Retail Search Exchange allows brands to advertise across a network of e-commerce sites to increase product consideration among millions of active category shoppers. Powerful algorithms and machine learning automatically optimise every campaign for the highest ad relevance and performance, as well as delivering full sales attribution.
Chris Conway, senior director of e-commerce at Asda, commented: “It was an obvious decision for Asda to leverage the technology in the UK, recognising the importance of paid product listings for brands. This initiative will enable our brand partners to benefit from enhanced and proven advertising opportunities, while consumers receive highly relevant products via a seamless experience.”
Ben Cooper, managing director of Europe for HookLogic commented: “In the evolving world of e-commerce, paid product listings will soon become a necessity for brands, rather than an option. Our expansion in Europe is due to requests from existing clients who have benefited from outstanding results gained from working with HookLogic in the US and who are seeking an enhanced global footprint.”