DigitasLBi launches global connected commerce offering

Global marketing and technology agency DigitasLBi is launching DigitasLBi Commerce, a next-generation connected commerce offering designed to help businesses thrive in the multi-channel world. 

DigitasLBi Commerce will provide brands with 360-degree connected commerce experiences spanning multiple devices at every stage of the customer journey – from acquisition through to conversion and loyalty.

The new division will specialise in platform implementation, systems integration, application support and managed services. These skills will be combined with core brand building, experience design, content creation and distribution capabilities to create a connected commerce offering.

Comprising over 1,000 specialists, DigitasLBi Commerce will operate on a global scale with hubs in North America, the UK, France, Nordics, Germany and Asia Pacific. It will leverage 6,700 colleagues across 40 offices in 26 countries to create highly targeted connected commerce experiences that resonate with people wherever they are the world.

Ewen Sturgeon chief executive, international at DigitasLBi said: “DigitasLBi Commerce is a next-generation offering that combines the creative credentials of DigitasLBi and the platform implementation skills of Sceneric to truly stand out from the competition. DigitasLBi Commerce creates all encompassing connected commerce journeys capable of simultaneously delighting customers and building business value for brands around the world.”