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How to get personal with your customers

When it comes to running a business, there are a ton of things you can focus on to make sure that everything is running smoothly.

Now, what you actually choose to focus on really is personal to your company. Because no two businesses are the same – even companies in the same industry that largely do the same thing. Because their personality, their integrity, their values will all be different.

But one thing’s for sure – no matter who you are, what you sell, and who to, it’s essential that you work on your customer relationships. Because without customers, there will be no business. And this is where the idea of getting personal can really pay off for you. Let’s take a look at how.

Sell a customizable product

The first thing that comes into play here is the idea of a customizable product. Now, this could work in two ways. It could be a product that comes in different colors. Or a product that you let your audience customize in terms of the entire appearance. Or, it could quite simply be a product that they can have personalized with their name – i.e. with embroidery, engraving, or printing. Customers love to be involved and it’s always exciting to have something personal, so this is a strong option for a lot of businesses.


From here, you should definitely think about getting a customer relationship management (CRM) system in place. A CRM system is something that you should find really helps you to tailor your sales and marketing to your customers. If you want to be able to see what they buy and send offers to them based on that, or send them a discount code on their birthday, a CRM system helps you to track everything and make it happen.

Tailor what you have

But you may also be thinking about how you can get personal across every single platform. Maybe you’re using standardized programs or documents? Then, you need to make sure that you’re utilizing digital asset management and really tweaking what you have. If you can tailor everything that you’re using to your audience and your business, then you will find that it definitely gives a much more personalized finished.

Host events

And if you really want to get personal, it’s so important for you to be able to meet your customers and potential customers face to face. And this is why events work. Special discount evenings and launch parties and events just because – they all allow you to connect with your customers and add value to their experience with you.

Give back

But then also, you’re going to want to make sure that you go the extra mile and just give back to your customers for no reason at all. Send them gifts on their birthday, make sure that you’re rewarding them with purchases, and offer a complimentary service. Just make sure that you’re getting to know your customers and that you’re showing gratitude for their business. If you can get personal, it will mean so much more to your audience and help you to grow as a company too.