How LEGO® SERIOUS PLAY® Can Improve Creative Thinking And Collaboration

LEGO® SERIOUS PLAY® is a powerful methodology that encourages creative thinking and enhances collaboration within teams. By using LEGO® bricks as a means of communication and problem-solving, participants are able to tap into their creative potential and work together more effectively. Understanding the concept of LEGO® SERIOUS PLAY® and its underlying philosophy is the first step towards harnessing its benefits.

Understanding the Concept of LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY® is not just about building with LEGO® bricks; it is a structured process that involves deep thinking and active participation. The method draws on the belief that everyone possesses unique insights and perspectives, and that by engaging in hands-on building activities, individuals can express their ideas in a tangible and meaningful way.

The Philosophy Behind LEGO® SERIOUS PLAY®

At the core of LEGO® SERIOUS PLAY® is the idea that hands-on, creative activities enhance the thinking process. By using LEGO® bricks, participants are able to access different parts of their brain and approach problem-solving from a fresh perspective. This method is based on constructivism, where individuals actively construct their own understanding of the world through their experiences.

LEGO® SERIOUS PLAY® embraces the notion that play is not just for children but is also a powerful tool for adults. When adults engage in playful activities, they tap into their creativity and imagination, allowing them to explore new ideas and possibilities. By incorporating play into the learning process, LEGO® SERIOUS PLAY® encourages participants to think outside the box and break free from conventional thinking patterns.

Furthermore, LEGO® SERIOUS PLAY® recognises the importance of hands-on learning. Research has shown that when individuals physically manipulate objects, such as building with LEGO® bricks, it enhances their cognitive abilities and promotes deeper learning. The act of constructing models with LEGO® bricks stimulates both the logical and creative parts of the brain, fostering a holistic approach to problem-solving.

The Mechanics of LEGO® SERIOUS PLAY®

The LEGO® SERIOUS PLAY® process involves a series of carefully designed activities. Participants are given specific building challenges that require them to think critically and creatively. Through building, storytelling, and reflection, ideas are shared and discussed within the group. Each individual’s model becomes a metaphorical representation of their thoughts and insights, allowing for a deeper understanding of complex issues.

During the building phase, participants are encouraged to build without preconceived notions or limitations. The process of constructing models with LEGO® bricks allows individuals to explore different possibilities and experiment with various solutions. As they build, participants are prompted to reflect on their creations and share the stories behind them. This storytelling aspect helps to uncover hidden insights and encourages participants to articulate their thoughts in a clear and concise manner.

Once the models are completed, the group engages in a facilitated discussion. Each participant has the opportunity to explain their model and the meaning behind it. This open and collaborative dialogue allows for the exchange of ideas and perspectives, fostering a sense of shared understanding and collective intelligence. Through this process, participants gain new insights, challenge their assumptions, and develop innovative solutions to complex problems.

LEGO® SERIOUS PLAY® is not limited to a specific context or industry. It can be applied in various settings, including business, education, and community development. The method has been used to facilitate team building, strategic planning, problem-solving, and innovation by these strategy consultants in London. Its versatility and effectiveness make it a valuable tool for organisations and individuals seeking to unlock their creative potential and foster collaborative thinking.


The Connection Between LEGO® SERIOUS PLAY® and Creative Thinking

LEGO® SERIOUS PLAY® is an effective tool for stimulating the creative mind. The act of building with LEGO® bricks triggers spatial reasoning and activates the imagination. As participants construct their models, they engage in a process of active experimentation and exploration, leading to innovative ideas and solutions.

Stimulating the Creative Mind with LEGO®

LEGO® SERIOUS PLAY® taps into the inherent creativity that resides within each individual. By providing a tactile and visual medium for expression, participants are encouraged to think outside the box and explore unconventional ideas. The act of building promotes divergent thinking, where multiple possibilities are considered and embraced.

When participants engage in LEGO® SERIOUS PLAY®, they are not limited by traditional constraints or preconceived notions. The colourful bricks serve as a blank canvas, inviting individuals to unleash their creativity and push the boundaries of what is possible. As they manipulate the bricks, they are able to physically manifest their ideas and concepts, giving them a tangible form that can be shared and discussed with others.

Moreover, the process of constructing with LEGO® bricks stimulates the senses and enhances the overall creative experience. The sound of the bricks clicking together, the feel of their smooth surfaces, and the visual appeal of the vibrant colours all contribute to a multisensory engagement that fuels the imagination. This sensory stimulation further amplifies the creative thinking process, allowing participants to explore new perspectives and generate unique solutions.

How LEGO® SERIOUS PLAY® Enhances Problem-Solving Skills

LEGO® SERIOUS PLAY® fosters problem-solving skills by encouraging participants to approach challenges from different angles. As they build and share their models, participants gain insights into their own thought processes and those of their teammates. This increased self-awareness and understanding of others’ perspectives are key components of effective problem-solving and collaboration.

During a LEGO® SERIOUS PLAY® session, participants are encouraged to explain the meaning behind their creations. This verbalisation of their thoughts and ideas not only helps to solidify their understanding but also allows others to gain valuable insights into their problem-solving approach. By actively listening to and reflecting on the explanations provided by their peers, participants are exposed to a diverse range of perspectives and strategies, expanding their own problem-solving repertoire.

Furthermore, the collaborative nature of LEGO® SERIOUS PLAY® promotes teamwork and cooperation. As participants work together to build a shared model or solve a complex problem, they learn to leverage each other’s strengths and navigate through disagreements. This collaborative problem-solving process not only enhances the quality of the solutions generated but also fosters a sense of camaraderie and mutual respect among team members.

LEGO® SERIOUS PLAY® as a Tool for Collaboration

Collaboration is vital for success in any team or organisation. In today’s fast-paced and interconnected world, the ability to work together and communicate effectively is essential. One innovative methodology that has gained popularity in recent years is LEGO® SERIOUS PLAY®. This unique approach to collaboration creates an environment that promotes teamwork and enhances communication among participants.

LEGO® SERIOUS PLAY® encourages cooperation and collaboration by providing a non-threatening platform for group interaction. Unlike traditional meetings or brainstorming sessions, where individuals may feel hesitant to share their ideas or opinions, LEGO® SERIOUS PLAY® breaks down these barriers. As participants engage in the building process, they are required to communicate their ideas, listen to others, and build upon collective knowledge. This collaborative approach builds trust and fosters a sense of unity within the team.

Building Teamwork through LEGO® SERIOUS PLAY®

One of the key benefits of LEGO® SERIOUS PLAY® is its ability to strengthen teamwork. When individuals come together to build models using LEGO® bricks, they are not only working towards a common goal but also learning to appreciate and leverage each other’s strengths. The process of building together encourages active participation from all team members, ensuring that everyone’s voice is heard and valued.

Moreover, LEGO® SERIOUS PLAY® promotes a sense of ownership and accountability within the team. As participants contribute their ideas and insights, they become invested in the collective outcome. This shared responsibility fosters a collaborative mindset, where individuals are motivated to work together towards a common objective.

Encouraging Communication and Understanding with LEGO®

Communication is a crucial aspect of collaboration, and LEGO® SERIOUS PLAY® facilitates effective communication among team members. The physical act of building models allows participants to communicate complex ideas in a visual and tangible manner, making it easier for others to understand and engage with the concepts being presented.

Furthermore, LEGO® SERIOUS PLAY® encourages active listening and empathy. As team members share their models and explain their thought processes, others are encouraged to listen attentively and ask clarifying questions. This process of active engagement promotes a deeper understanding of each other’s perspectives and fosters a culture of open communication.

Another advantage of LEGO® SERIOUS PLAY® is its ability to break down language and cultural barriers. Regardless of one’s native language or background, the visual nature of LEGO® models transcends linguistic and cultural differences. This allows for more inclusive and effective communication, as participants can focus on the shared visual representation rather than the nuances of language.

Implementing LEGO® SERIOUS PLAY® in Different Environments

LEGO® SERIOUS PLAY® can be implemented in a variety of settings, including educational and corporate environments. Its versatility and adaptability make it a valuable tool for enhancing creative thinking and collaboration.

LEGO® SERIOUS PLAY® in Educational Settings

In educational settings, LEGO® SERIOUS PLAY® can be used to promote active learning and critical thinking. By engaging students in hands-on building activities, teachers can encourage creativity, problem-solving, and teamwork. This approach helps students develop essential skills and prepares them for real-world challenges.

LEGO® SERIOUS PLAY® in Corporate Settings

In today’s fast-paced corporate world, collaboration and innovation are essential for success. LEGO® SERIOUS PLAY® provides a unique platform for team building and problem-solving within organisations. By working with strategy consultants in London, they can run workshops, strategy sessions, and team-building exercises to foster creativity, improve communication, and enhance collaboration. 

The Benefits and Challenges of LEGO® SERIOUS PLAY®

While LEGO® SERIOUS PLAY® offers numerous benefits, it is important to be aware of potential challenges that may arise during its implementation. Understanding these benefits and challenges can help individuals and organisations make the most of this powerful tool.

The Advantages of Using LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY® offers several advantages over traditional brainstorming and problem-solving methods. It creates an inclusive environment where all participants have an equal opportunity to contribute. By using a non-verbal medium, it allows for the expression of ideas that may be difficult to articulate verbally. It also promotes active engagement and participation, leading to more effective outcomes.

Potential Drawbacks and How to Overcome Them

While LEGO® SERIOUS PLAY® can be highly effective, there may be challenges in its implementation. Some participants may initially feel uncomfortable with the idea of building and sharing their models. To overcome this, it is important to create a safe and non-judgmental space where all ideas are valued. Additionally, facilitators should ensure clear instructions and well-structured activities to prevent confusion or disengagement.


In conclusion, LEGO® SERIOUS PLAY® is a powerful tool that can greatly improve creative thinking and collaboration. By understanding its concept, recognising its connection to creative thinking, exploring its potential for collaboration, considering its implementation in different environments, and being aware of its benefits and challenges, individuals and organisations can leverage the power of LEGO® SERIOUS PLAY® to enhance their problem-solving skills and foster a more innovative and collaborative culture.

Disclaimer: LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorise or endorse this article.