While every day is important for a retail business to get foot traffic, the holiday season makes it extra important since this is the shopping season. You need to have door-busting sales and an inviting yet safe environment. The shopping experience needs to be enjoyable, and of course, there needs to be that holiday spirit emitting all throughout the shop. Read here to learn how to attract customers during the holidays.
Customers usually prefer shopping in person during the holidays because streets are decked out in decor, shops are selling some of the cutest holiday-themed items, and you can’t forget about all of the enchanting music! The experience is key, and even your business can bring in foot traffic so potential customers can get this nice experience from your shop! So, here’s exactly what you need to do to get more foot traffic during the holiday season!
It All Starts with a Festive Store Front
As stated above, customers love that festive experience, seeing decorations, the lights, the music, you name it. You want to attract customers by letting them know that they’ll be getting that cosy experience within your business. Besides, first impressions matter, especially during the holidays. You’ll definitely need to transform your storefront into a winter wonderland with festive decorations, twinkling lights, and even some eye-catching displays.
You don’t need to go wild with it, but you’re going to want just enough to where you’re not losing money by having the decor up/ powered on, but the space needs to not look boring either. There has to be some type of balance. You can use holiday-themed window decals or banners to showcase your seasonal offerings and create a warm, inviting atmosphere if you’re lacking a display window, than you absolutely need to look into commercial windows because even to this day, display windows are what attract foot traffic to your business.
Offer Special Holiday Promotions
You’re competing not only with competitors in your industry but also with almost every product or service during the holiday season. This is when customers want to spend, spend, spend, but they’re limited on how much they can actually spend. So, you’ll need to entice customers with exclusive holiday promotions, discounts, and bundles.
Ideally, it’s best to just go ahead and consider limited-time offers, buy-one-get-one deals, or maybe even some loyalty programs specifically tailored for the holiday season. Customers love promotions, and this is definitely when you’ll need to do it!
Consider Holding an Event
One of the best things you can do to pique curiosity and drum up hype is to have little events going on in your shop. This is something many businesses use to do, and even to this day, it can still be effective. This could include holiday-themed workshops, product demonstrations, or even visits from Santa Claus or carolers. Creating a festive experience makes your store a destination for shoppers looking to enjoy the holiday spirit.
Provide Gift-Wrapping Services
Shoppers aren’t only going out to buy themselves something nice, but they’re also shopping for loved ones too. They may lack time to wrap up gifts, so if you’re providing gift-wrapping services, this is definitely going to entice shoppers to buy from you because it means less work for them.