Creating a successful Christmas ad
Analysis by Millward Brown of Christmas ads for 2014 highlights three keys to success for creating a successful Christmas ad.
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Design & display
Pavement signs drive customers in store
With 76% of customers making their purchasing decision in-store, UK Point of Sale reveals how the use of A-boards and
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POS execution and promotional compliance
Clare Johns, category development manager at eXPD8 speaks to Talk Retail about how to get the best out of POS
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Seduction by designer
Mark Fanthorpe of Umbrella dispenses sound advice on how to avoid being seduced by your designer. A mistake that I
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Shape shifters: Mannequins for every store
Visual merchandising (VM) is all about the designer’s creativity and imagination, producing a form of art that boosts store’s profits,
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Mannequino: The ultimate flat pack mannequin
We are excited to present to you an innovative and practical solution to your displays. Whether dressed or used as
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Shopping 2020: What will tomorrow’s POS look like?
As a joint project of marketing agency Serviceplan, Vitrashop Group Visplay, Ansorg, and Vizona, the innovative ‘weShop’ project has been
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Case store at Heathrow’s Terminal 2 is shortlisted for award
The Case retail outlet at Heathrow’s Terminal 2 has been shortlisted for a national design award in the 2014 Retail Week Interiors Awards; Best
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New brand strategy announced for Andrex
Andrex has announced a new brand and category strategy aimed at driving value back into the toilet tissue market. The
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SARAR creates a flagship store on the Ko
Konigsallee in Dusseldorf, known as the ‘Ko’ to locals, is the height of chic. It is a shopper’s paradise boasting
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