Monetate launch solution to help improve retailers apps

To help retailers increase app loyalty by delivering a highly personalised experience, Monetate announced an innovative new solution for marketers – Monetate for Mobile Apps.

With Monetate for Mobile Apps, marketers can personalise and test any part of their mobile app’s user experience, run unlimited A/B/n tests, segment customers and instantly update the app – all without ever having to touch a single line of code.

This app empowers marketers to personalise each customer’s experience based on data points such as past purchases, loyalty program status, preferred clothing size, browsing history, location, demographics and more.

Monetate for Mobile Apps seamlessly integrates a brand’s mobile apps with the Monetate personalisation platform, enabling marketers to create dynamic customer segments, run in-depth tests, send behavioural push notifications and glean rich customer insights. Additionally, marketers can now make significant updates to their mobile apps while avoiding lengthy lag times associated with app approval processes, as well as instantly fix issues that are commonly caused by operating system updates.

Lucinda Duncalfe, CEO, of Monetate said: “According to research from Google, 67% of people begin shopping on one device and continue on another. Multi-screen shopping is the norm – not the exception – and today’s customers expect a consistent cross-device experience. Combined with the full power of the Monetate personalisation platform, marketers can integrate custom data like past purchases, apparel size and loyalty membership to create, manage and deliver consistent, personalised experiences across web, email and mobile apps – side by side in one easy-to-use solution.”