Petrol heads

XL Video Volvo DesignScene

Working with marketing agency, Arnold KLP, and creative production agency, DesignScene, XL Video has supplied an LED video wall for the Volvo V40 promotional roadshow that’s been touring the UK’s shopping malls.

The presentation area included a Volvo V40 R Design, allowing shoppers to experience the car up close, an array of touch-screen tablets equipped with an interactive quiz, and XL’s 5m x 3m Barco NX6 LED wall, which displayed advertising footage about the V40 and Volvo’s current ‘Swedish Adventure’ contest.

For the project, XL’s Jacqueline Rice, worked with Attila Keskin of Design Scene to recommend a suitable LED wall for the project – where the mixture of venues included both natural daylight and indoor mall lighting.

Rice commented on the project: ‘It has been a pleasure to work with the projects team at DesignScene on this event. Each venue brought its own challenges, such as being under a glass roof on the hottest day of the year, but by working together, solutions were found, and the displays gained lots of positive attention from the public.’