Uniform Wares goes global online

COMPANY-0Uniform Wares, the luxury British watchmaker, has launched a global e-commerce platform via the creative technology partnership between Collective London and Priocept.

Uniform Wares evolved into a luxury brand and restructured operations accordingly, with design and assembly continuing in London but manufacture moving to Switzerland.

The brand needed to account for these changes by developing a website to communicate its luxury brand credentials, plus an e-commerce and order management system capable of spanning international markets.

Because Uniform Wares does not have dedicated stores, Collective’s web design mimics the in-store watch buying experience by allowing customers to pour over every detail and facet, providing the same sense of immersion as in-store but without the tactile experience.

To ensure the site functioned as well as it looked, Priocept decided to build the site using the Demandware e-commerce platform as way of helping the brand its secure global ambitions.

Demandware is an e-commerce cloud platform that helps businesses develop multichannel retail operations. Uniform Ware’s new site uses the platform to ensure rapid scaling up, when required, to meet increased traffic and sales.

The platform was chosen by Priocept after a comprehensive vendor selection process and Uniform Ware’s use is one of the first cases of a niche luxury brand investing in an enterprise cloud e-commerce system.

Uniform Ware’s founder and creative director, Patrick Bek, said: “Collective and Priocept have worked tirelessly to deliver a site and e-commerce platform that is beautifully crafted but also thoroughly robust. Without their input, we would not be able to confidently extend our brand into more overseas markets.”

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