When you’re opening a retail store, you’ll already know you need to pack it full of products. That’s far from the only thing you’ll need, and you’ll have to pick up quite a bit. These all help you run your operations and actually sell your products. Without them, it’ll be an uphill battle, and you’ll find everything is more difficult.
As obvious as that might be, you could still overlook a few of the essentials. With how much they’ll affect your operations, they’re worth diving into.
What You Need To Get For Your Retail Store: 7 Top Picks
1. Employee & Office Supplies
Office and employee supplies wouldn’t be the first thing that comes to mind when you’re opening a retail store, but they’re essential for your operations. While there might be a lot of these to pick up, they’re all quite affordable and you shouldn’t have a problem picking them up.
They’ll make your operations much smoother, and it’ll be easier for your employees to get through the day. Even something as simple as supplies for your break room will mean a lot. Make sure you keep stocked up on them. PAs and two-way radios could also be a part of this, and they make store communication much easier.
2. Point Of Sale System
You can’t make any sales without a point of sale (POS) system. It’s what you’ll use to let your customers make purchases. While a cash register would’ve been enough decades ago, that’s far from the case now. Customers want to pay in various ways, and you’ll have to accommodate them.
Some will pay in cash, others will use credit cards. A few will even want to pay with their phone. If you can’t accommodate them, you risk losing out on the sale. You could even risk them not coming back in the future. With a great POS system, you’ll avoid that completely.
3. VOIP System
You might need to call quite a few people during the work week, like suppliers and your bank. You could even need to call your employees regularly. If you use a normal phone, your phone bill could go through the roof, which you wouldn’t want to happen. With a VOIP system, that doesn’t have to be a problem.
It lets you make and take calls without needing to worry about a massive bill. All you’ll need to do is set it up, and you’re good to go. There’s nothing not to like.
4. Cleaning Products
Who actually buys from a dirty retail store? While you’ll already know you need to keep things clean, it’s easy to overlook the supplies you actually need to do it. Mops, buckets, and other cleaning products are vital to keep your store clean. Make sure you use them regularly. At least once a day is recommended.
Either do this yourself, or make it a responsibility of your employees at the start or end of the day. It’s vital you keep your retail store well-maintained. Few people are likely to buy from a dirty store, after all. If it’s clean, it’ll be more appealing and help you make money long-term.
5. Checkout Supplies
Your point of sale system isn’t the only thing you’ll need when you’re checking your customers out. They’ll need bags to pack their items, for example. Make sure you have enough of these at each of your cash registers. You might need to get more of them every week, or even every day, depending on how busy your store is.
You might also need to have enough of them on-hand at all times. Simple plastic bags wouldn’t be enough, though. Instead, it’s worth having a few options of various sizes. Investing in some reusable bags with your logo on them is also effective, and it’ll work as a part of your marketing strategy.
Then there are a few other checkout supplies you’ll need, some of which could be essential:
- Tape and stickers
- Shopping carts and baskets
- Garment bags if you’re selling clothes
With those in hand, completing your customers’ purchase should be a breeze.
You’ll need to catch peoples’ eyes as they walk by if you want to persuade them to come in. Some proper signage is essential for that. Go beyond simply putting your name and logo out front, though. If you have any promotions or deals going on, it’s well worth putting some signs up advertising it.
If people don’t know the promotion is going on, how’ll they come in to take advantage of it? Put signs up anytime you have a promotion going, but remember to take them down as soon as the deal ends. Have some inside your store in various locations to remind people about them and encourage them to buy.
7. Customer Cards
Generating repeat business is essential if you want your retail store to succeed. You’ll end up spending too much if you’re looking for new customers constantly. Repeat customers are much more cost-effective, and you’ll generate more of a return on investment with it. That’s where loyalty programs come in.
These reward customers for coming back repeatedly and spending money in your store. You could give them a free item once they’ve bought something from you a specific amount of times, for example. While this means giving away something for free, it’ll generate more revenue in the long term.
Have cards for these loyalty programs so you can help people sign up for them if they’re interested.
What You Need To Get For Your Retail Store: Wrapping Up
You’ll need a few essentials when you’re opening a retail store. You’re not going to last long if you just get the products you’re selling and a cash register. Far from it. You’ll be more likely to fail pretty quickly if that’s all you have.
While picking up everything costs a decent bit of money, it’s an investment in your store and helps you succeed. You don’t have a reason not to put the money into it.