Trueshopping Group to develop in-house optimisation

Trueshopping Group, a collection of 20+ sites offering consumers a wide range of high quality home and lifestyle products online, has selected the optimisation expertise of Maxymiser to further develop its existing in-house optimisation strategy.

The new partnership was founded with the intention of expanding the existing optimisation strategy. “Trueshopping Group has significantly developed its in-house optimisation and conversion team over the last two years to increase the focus on this area within the business. We therefore recognised that we needed a more sophisticated optimisation tool to help us manage the varying complexities of the testing taking place across all sites, which is why we have invested in Maxymiser,” comments Ali Whitehead, head of optimisation & retention, Trueshopping Group.

Previously, Trueshopping Group had conducted all of its optimisation activity in-house, which allowed the Group to carry out simple testing and gain basic results. However, once a more sophisticated tool was required, Maxymiser was the clear choice. Ali continues, “We are confident that Maxymiser will give us the ability to run larger and more detailed testing campaigns across the sites, which will create the flexibility that we need. In particular, we’re excited to use Maxymiser’s Visual Campaign Builder tool to construct and deploy a range of sophisticated campaigns throughout our portfolio of websites using our own internal teams.”

“Optimisation is an area that we’re placing increased emphasis on at the moment, and will continue to do so in the future. As new sites and technologies emerge it’s important for us to maintain our digital efforts and stay ahead of the curve; in such a fast paced industry, it’s very easy to get left behind. Maxymiser will help us to stay competitive, which will prove invaluable to us.”

The optimisation roadmap will concentrate on various areas of the customer journey, focusing on all the sites and will look at areas such as product pages, checkout pages, the delivery proposition and payment options across various territories. Also featuring in the roadmap will be the process of making all sites fully responsive in order to create a seamless experience for mobile customers.

Ali concludes: “We’ve only just started working with Maxymiser but the relationship has already been extremely positive, and we’re confident that the expertise of the Maxymiser team will help us to generate the results that we’re looking for.”